Experience

Revolutionizing Our Product: A Look at the Latest Changes from Our CTO

Nadi Tarangini, Atreya Innovations’ flagship product, has received a great reception from practitioners from Ayurveda across India. It is the de-facto diagnostic instrument for many Ayurveda practitioners to reshape and enhance their practices. Atreya Innovations has been a pioneer and leader in the instrumentalization or digitalization of Ayurveda.

Nadi Tarangini has become a true success story in the world of Ayurveda. There are many reasons behind its success, but some of the most important include the ergonomic design of the product, its accuracy and repeatability in diagnostic analysis, and transformation of complex subjective domain knowledge into objective parameters. This is why it was honored with the esteemed “Product Design” accolade presented by Lexus Design.
Additionally, the detailed report card that comes with the product gives Ayurvedic practitioners great insight into their patients’ conditions, allowing for more targeted treatment plans. The instrument is also conveniently accessible and easy to use, further adding to its appeal.
All of these factors have helped reshape the way Ayurvedic practitioners approach their practice. With a more objective, trustworthy, and patient satisfaction-oriented approach, practitioners can now deliver even better results to their patients. We take great pride in hearing countless success stories from our customers who have used the Nadi Tarangini.

But we are not stopping here. With the same commitment to improving our offerings, we are thrilled to announce the launch of new products aimed at expanding our reach and introducing the benefits of digitalized Ayurveda to the world. Here is a sneak peak of our upcoming product launches.

1. Ayurveda on Mobile

Available on iOS

To support our large set of customers, we're proud to announce that we're launching the Nadi Tarangini app for iPhone users. We've heard the increasing demand from our domestic and international customers to be able to use the app on Apple devices, and we took their feedback very seriously.

Thanks to our team of developers and testers, we were able to create the Nadi Tarangini app for iOS in record time. Now, iPhone users can also unleash the benefits of Nadi Tarangini based modern Ayurvedic diagnostics.

Available on Android

While the Nadi Tarangini mobile app was available for Android devices, it was being circulated privately. We're happy to announce that we're launching the official mobile app for Android on the Play Store. Both versions of the mobile app are going to have many exciting features, such as auto-save that automatically saves all reports to the cloud database, upgraded APIs that make the app faster and more reliable, and an enhanced look and feel to make it more intuitive and user-friendly.

2. Aarogya Darshika Report Card

We’ve recently launched a simplified version of the report card called the “Aarogya Darshika.” This concise report card is in language that can be understood by anyone, making it insightful for amateurs. The report card has already created a lot of sensation amongst our customers, and the powers of such simple and insightful report cards are many.

Providing this report card to your patients/customers for a charge is proving to be a successful model in terms of both ROI and customer satisfaction. The report can be generated in English/ Hindi/Marathi on the fly, with support for more languages underway. It has an easy-to-read summary about Prakruti and Nadi-based Vikruti and recommends diet and lifestyle-related suggestions. It even recommends a detailed meal plan for an entire week!

3. Enhanced Battery Backup

We’ve upgraded the Nadi Tarangini hardware from Bluetooth Classic to Bluetooth Low Energy, which has improved the product’s battery life. This change doesn’t affect the accuracy or reliability of the product, but it significantly lowers the power consumption requirement of the device, making its battery last longer.

In conclusion, we want you to know that our journey to provide the very best products and services is far from over. We are continuously working on exciting modifications and upgrades to our offerings, and we always prioritize listening to the needs and desires of our customers. Our commitment to delivering world-class solutions that enhance your life and the lives of your customers remains unwavering. Thank you for choosing us, and we look forward to continuing to exceed your expectations.

Stay tuned for even more innovative solutions from Nadi Tarangini!

Parag Kulkarni,
M. Tech, IIT Bombay
Co-Founder and CTO,
Atreya Innovations Pvt Ltd.

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By Aniruddha Joshi

Foundation Day’s Wishes and Announcements– from CEO’s desk

Dear Atreyians, Namaskar!

Atreya Innovations is celebrating its 8th anniversary today, and I would like to congratulate everyone on this special occasion. The past 8 years have been a roller coaster ride full of ups and downs, but with the power of teamwork, research, innovation, trust, and excellence, we have found our path. We have gained valuable experience, strengthened our skills, achieved outstanding results, satisfied our customers, and forged numerous collaborations. Today, I humbly express my appreciation to all of our employees, clients, and partners, and share my thoughts for the upcoming year.

India, along with the rest of the world, has witnessed the challenging COVID-19 outbreak, which has caused financial and emotional turmoil. Despite these difficulties, Atreya has managed to survive, thanks to the unwavering support of our early customers, employees, mentors, and family members. This difficult period has been a valuable teacher for all of us, redefining many of our relationships and friendships.

It’s worth noting that the COVID-19 outbreak has actually resulted in a significant increase in the market size for our product, as well as a more positive mindset towards our segment among our customers. Additionally, it has opened up numerous avenues and funding opportunities in our field. Therefore, it is crucial for us to remain focused on the changing business dynamics to maintain our leadership position.

Over the last several months, receiving the National Startup Award, as well as a special mention from Hon. Modiji, and earning valuable certifications have undoubtedly boosted our comeback. With angel investments and a government grant secured, we have taken bold next steps, including receiving LOIs from three large corporations, signing MOUs with eight prestigious institutions, expanding Nadi Tarangini to two more verticals, and working towards addressing non-communicable disorders. Additionally, we have invested in innovative technologies to ensure that our product is future-ready for third-party integrations.

It has been three years since we introduced something new as COVID held us for some time, but today I am excited to make a few important announcements for the upcoming months:

First and foremost, I am pleased to announce that the Nadi Tarangini app is now available on iOS. Our team has worked diligently to develop an iOS-supported software that was long overdue. This achievement is crucial as we prepare to launch a significant project with a Europe-based corporation in June.

It is essential to have iOS-supported and GDPR-compliant product to comply with European guidelines. With the first step successfully executed, we will now focus on ensuring compliance with these regulations.

Secondly, I am excited to announce that we will be launching Nadi Tarangini for the global market. With granted patents in Europe and Indonesia, and pending patents in other geographies, we will now expand our team and establish a presence in all seven continents.

Thirdly, I am pleased to announce that Nadi Tarangini is now available on easy EMI. With our Razorpay integration, doctors can easily make payments. Customers can enter the required details and select EMI as the payment method on the Razorpay Checkout, and then click Pay Now.

If the amount entered in the Checkout is eligible for a discount, all eligible plans provided by the card issuer will be displayed in the EMI options. This option is especially beneficial for doctors who are in the initial stages of their practice and want to provide a digital clinic experience for their patients.

Fourthly, this year, we will focus our research on the Nadi-based Diabetes monitor, which will provide a completely non-invasive and holistic way to take care of people every day. We have received a significant grant for this project and have signed MOUs with some of the best institutes in India.

We aim to gather the best researchers, diabetologists, Ayurveda experts, and statisticians to validate and create a Nadi-based continuous monitor for Diabetes. Our product will provide much more information than a blood report or a diabetes meter, and we will ensure it is simple to use and revolutionary for those who need it.

Most importantly, by the end of 2023, we will launch the high-quality specialized analytics platform ASHOKA. This intelligent platform is named after Vaidyaraj Ashok Bhat, who initiated the whole project and has given us his blessings for the journey. Nadi Tarangini and ASHOKA platform together will provide the world’s most personal and portable health monitor based on Ayurveda and data science. This innovative product will help consumers get back to a healthy, balanced lifestyle.

Any new idea takes time, and no ranking or statistics, or even what people say about us can fully reflect the true spirit that Atreya embodies. Atreya’s success lies with the people who closely engage with us. Over time, our solution has evolved from being met with skepticism to achieving nationwide adoption. You, both past and present employees, are the strength of Atreya. It is you who have built this organization, and who continue to carry it forward. FY22-23 was a good year for us, and with the new announcements mentioned above, I hope for this year to be even more fruitful. Let’s all work together and do our best!

Looking forward to our continued and happy association! Let the good times go on!

With best wishes and warm regards,

Dr. Aniruddha Joshi, CEO, Atreya Innovations

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By Vaidya Shillpa Jamadarkhana

Rediscovering Ayurveda with Atreya innovations – My journey

Evolution is a phase in which gradual, consistent processes of change and development occur.

The same can be said about me. I have evolved gradually, carrying only the best with me and shedding off the things which hamper my growth.
In this journey I have been fortunate to be associated with Atreya Innovations. Atreya Innovations has come up with products having a confluence of three sciences namely- Ayurveda, Technology and Nutrition science.

I, Vaidya Shillpa Jamdarkhana, have been part of Atreya Innovations for the past 2 years. Prior to this I had worked with Atreya for a brief period on contractual basis in 2018.
I have been a part of the healthcare industry in various fields before 2018. I have worked in the StemCells industry for 2 years. After that I started working in a renowned wellness organization based on Ayurveda as a center manager. There I was trained as a Center doctor and a Center Manager as well. Though my main role was that of the manager, I gained good knowledge of wellness, patient interaction and Ayurveda herbs that could be used in the lifestyle management of patients. I also was introduced to nutrition science in this organization. I had to part with this organization due to personal reasons and I was unable to work for six months due to it.

In 2018 when things were better at my personal end, I reached out to my friends for any opportunities. At that time, I was introduced to Atreya Innovations in January 2018. I contacted Vaidya Tejaswini Bhale ma’am, and my interview was arranged. During the interview I had least expectations but my enthusiasm to learn was the foremost. I honestly told Vaidya Tejaswini and Aniruddha sir that I did not have much exposure to clinical practice of Ayurveda. Both of them just wanted to know if I was ready to learn the use of Ayurveda in technology and I was of course ready.

After a few days I had a positive response from Atreya and my work started. I visited the office at Hinjewadi to practice taking Nadi on the Nadi Tarangini device. The office staff helped me with this. After sufficient practice I traveled and visited clinics for data collection. Tejaswini ma’am introduced me to these clinics. I mainly visited clinics treating PCOD, PCOS, Hypertension and Infertility disorders.

There with the patient’s consent I would collect the required data for the research of Nadi Tarangini, the Nadi Pariksha device. That was a time of great learning and new beginnings for me and opened new doors of Ayurveda and technology. I parted with Atreya after a few weeks. Later I worked for cancer patients to benefit them with grants from Tata Cancer Hospital for their treatments. That was another learning phase for me. I facilitated the proper documentation for grants required for prosthodontic surgery of cancer patients. These documents were sent to Tata Cancer Trust and some part of funding was procured. It required counseling of cancer patients, talking to them in their native language, making them understand the process etc.

During this period, I learnt virtual scribing which is a thriving industry in healthcare abroad. During the pandemic I also counseled young students in a very different field not related to healthcare. My counseling skills helped me to successfully accomplish this task.

After the pandemic again I had the opportunity to join Atreya Innovations in April 2021. Atreya had come up with a new product called Turyaa. Turyaa is a patient centric Nadi Pariksha device and has an app named Turyaa wellness. Turyaa is similar to Atreya’s product Nadi Tarangini. I joined as an Ayurveda Wellness Coach.

I counseled the patients through online consultations using the Turyaa app as a telemedicine platform. I advised the patients on diet and lifestyle recommendations. My experience in counseling in the wellness industry helped me immensely.

Now my journey at Atreya Innovations continues with the product Nadi Tarangini. The product has undergone a few changes with a lot of added features and is useful in various healthcare sectors for Nadi Pariksha.

I am proud and humbled to have been able to contribute at Atreya Innovations to its various products and the journey continues to be extremely delightful and knowledgeable.

Author- Vaidya Shillpa Venkatesh Jamdarkhana
BAMS (Bachelor of Ayurvedic Medicine and Surgery)
Diploma in Business Management
Certified Ayurveda Wellness Coach
Atreya Innovations Pvt Ltd.

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By Parag Kulkarni

From glorious past to bright future: Parag Kulkarni

A Brief Glance at Background

I finished my M.Tech from IIT Bombay in 2008 and immediately started my career with Juniper networks. During the course of 14 years, I had worked with many MNCs in various domains ranging from Networking, Semiconductors, Wireless communications etc. It gave me the opportunity to be part of software and hardware product development. In the year 2022 I was working with NXP and was handling a team of 10-15 engineers. I was looking after product development and its delivery to the customers. Very exciting times in terms of career progress and work satisfaction.

The Bug and Its Fix

During these years I got opportunities to work with many great minds across industry. I could see almost everywhere behind every great product, one of the great minds is from India. Which made me think we have such an amazing talent pool on one hand but then on other hand we hardly see any Indian products which are leading the international markets. This appeared quite odd and disturbing to me. This idea started to bug me more and more as I was making progress in my career.

As a friend from IIT days, I was in close touch with Aniruddha. I have seen the journey of Atreya Innovations since its inception to POC to productization. I was always amazed with the approach that Aniruddha took in the field of Ayurveda. The research publications made by him were not only insightful but also revolutionary. This was amazing for PhD and Postdoctoral topics. What made me glad is, this PhD work got converted into a product idea.

During one of our casual meetings at café, me and Aniruddha were discussing future plans of Atreya Innovations. The current state of the product and future potential appeared wonderful to me. It naturally came to my mind, why not join the mission and be the part of change that I want to see. Ofcourse, it was so easy to decide to break the comfort of a good paying MNC job and jump to a startup. More than that I was working at NXP for the last 10 years and the team was like family to me. This made it a bit harder at emotional level also.
After lots of rounds of discussion and brainstorming with Aniruddha I became more and more motivated and excited to make this decision and finally in April 2022 I left NXP to join Atreya Innovations and its mission 😊.

The First year

I joined Atreya Innovations as CTO in April 2022. The flagship product, Nadi Tarangini was already developed. The B2C offerings using Turyaa were in the process of development. TCS was already a COIN partner, and an exciting work was under discussion.
The engineering team was of just 2-3 people. The main challenge was to bring in focus in product development considering limited time and resources.

When I left NXP, I was already managing a team thus have not done solid code development in the last few years. Considering limited resources, it was time to go to basics. I considered myself as one of the resources and started to do product development for the TCS project myself while guiding the rest team for our B2C product development. It was quite a learning curve to steer the wheel under these limitations and still be on time with respect to time to market.
I must say we did a great job, in 2-3 months of time, our MVP product for TCS was ready and we were in good shape to go ahead with the pilot project. It was a great success with the emergence of lots of opportunities. The Turyaa based offerings did also get launched in the market, and we stepped our first step in the market with that Product.
Nadi Tarangini was put on hold during pandemic years due to certain business and finance reasons. We took a cautious decision to revive the Product. It was a nightmare to revive it. The global supply chain was disturbed due to Pandemic. It was very hard to get required components in the desired time frame. To make matters worse we started to get affected by attrition. It was a struggle to find workarounds for issues that are beyond our control while making people not feel over stressed. Finally, against all odds we did it. The Nadi Tarangini was re-launched, and it became a huge success. It is so successful that Nadi Tarangini is currently our major source of revenue.

Future plans

I like to call ourselves a Technology company working in Ayurveda space. Ayurveda has always lacked touch of digitalization. As a domain of course Ayurveda is proven and self-sufficient, but I feel the touch of technology will revolutionize the last mile delivery of Ayurveda.

Today every person has convenient access to the internet via PC or mobile phone. Thus, re-shaping the Ayurveda knowledge base in the form of digital and modern technology, will immediately enable us to deliver Ayurveda to the last person in the remotest part of the world. Keeping this in mind we have a great product road map for the coming year.

Ashoka Platform

A scalable and modular state of the art platform that will enable B2B integrations. It is offered as Platform as Service. This B2B integration capability enables third parties to come up with their own Ayurveda based solutions without having to acquire any domain expert skills. The potential of this can be just imagined.

Wearable

This is close to my heart. The conventional wearable gadgets such as smart watches are very well accepted, however they are hardly ‘Smart’. Ayurveda has the core strength of predictive analysis. With the help of Wearable smart watches and our patented Nadi sensor, this power of Ayurveda can be easily brought to the benefit of the masses to give them insights into their health and wellbeing.

Ayurveda based Wellness ecosystem.

The Ayurveda platform and various diagnostic and wellness devices can create a very strong ecosystem where end users once associated with Atreya Innovations, irrespective of whether he/she is at home or workplace or public place, will always feel part of a larger mission that’s trying to keep them fit.

When I look at this journey of mine, I am very excited about the future and being part of this mission to make you healthier and happier!!

Author- Parag Kulkarni,
M. Tech, IIT Bombay
Co-Founder and CTO,
Atreya Innovations Pvt Ltd.

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By Archana Patil

An Evolution that leads towards progress.

Evolution is the necessity for growth and development. Such evolution has been happening since the past and it is still an ongoing process.

Each and every part of the Universe is evolving through transformations, by adjusting to their changing environment. These transformations are mostly good enough for progress. There have been vast phases of evolution in technology and medical science.
Myself, as a part of this Universe is not the exception and has evolved and helped the evolution of “Atreya Innovations ” a leading start up organization in the health sector.
My journey with Atreya Innovations as a Nutrition Wellness Coach began in 2021. Reaching out this position I feel my Graduation, Post graduation and work experience and skills helped me a lot. I have done my post-graduation in Biochemistry, which was based on physiology and the biochemical processes happening in our physiology.

The subject provides me in depth knowledge which is more practical oriented. After completing my Post graduation, I got an opportunity to work as an intern in Rotary club Blood Bank as an assistant Lab technician, where I used to do blood analysis. Further, due to some circumstances, my interest developed in the Nutrition subject. Then I did a PG Diploma in Dietetics, health and Nutrition. My Biochemistry subject knowledge was like a foundation for nutrition science learning and gained knowledge of nutrients, their role, various diseases, disorders, primary knowledge of Ayurveda also.

From those days Vaidya. Tejaswini Bhale became my mentor as she taught me Ayurveda and its principles.
For counseling practices, I worked as an intern Nutritionist in a renowned wellness center after completing my P.G. Diploma. After gaining this experience, my career geared up and started working in Gyms as a diet consultant. During this I got to know one opportunity of teaching and content writing of an educational organization. Teaching was not new for me as I played the role of home tutor during my internships, but content writing was totally new for me. While writing I came across many hurdles, which was again a learning phase for me.
Teaching and writing requires vast practical knowledge of that subject. Taking into consideration this I took one more step towards my evolution and did one more post-graduation in Dietetics, food service management.

Simultaneously I was working in wellness centers, health foundations as a consultant, giving seminars on health and nutrition for bankers and other organizations which didn’t detach me from my original profession of counseling. To get more clinical practice I worked as a diet counselor with a renowned Diabetologist. Here I could grab clinical practical knowledge. During this came to know that I should do some specialization in diabetes, taking into consideration the complexity of the disorder and its spread amongst the population. Out of enthusiasm I did Diabetic Educator certification where I became more clinically, practically sound as a Diabetic educator.
Till this I became versatile in my field, with my knowledge of Nutrition and Dietetics. I was planning meals and counseling patients for their disorders and diseases. Patients do trust me and my meal plans, lifestyle recommendations as I could convince them with scientific reasons. Holistic approach is the main skill of my counseling. I do trust that along with Nutrition there is an equal importance to psychological stability, and sleep.
During Pandemic situations these scenarios changed and adapted this situation as a new journey.
Here, I got an opportunity to work with Atreya Innovations as a Nutrition Wellness Coach which is an evolutionary phase of my Career path and life as well.

Atreya Innovations has developed a new product “Turyaa” a wellbeing health monitoring device, based on their mother invention Nadi Tarangini, which was the best connection between modern Nutrition science and ancient Ayurveda science by using A.I. technology. Nutrition science is the important domain of this organization where I contributed immensely. Earlier I was dealing with calculations of calories, nutrients and their use in various Diet therapy, here I took one more step towards my evolution by grabbing the knowledge of technology and ancient Ayurveda Principles in depth.

My expertise and skills have helped me to provide lifestyle recommendations with the modern outlook along with diet counseling and planning.
Research and development are the main areas of evolution of Atreya Innovations. In this area I learnt tongue analysis which was not the domain of my profession. My Nutrition expertise could help to improve the overall effectiveness of this device through the calorie counting and giving recommendations to the patient’s meals images which were sent through the app. During this journey Mrs. Shruti Kulkarni taught me how one can apply and combine Nutrition science with technology. Thus, she became my mentor of Nutrition science.

Atteya healthcare management products Nadi Tarangini and Turyaa provide a detailed patient history, based on geographic location, diet and water recommendations, Sleep and yoga exercise recommendations, which is a uniqueness of my profession and made me different from other Nutrition Experts.

Bonding between the patient and me has become stronger due to technology which Atreya Innovations created than the earlier days. Now I can confidently work no matter whatever circumstances are surrounding you!!!

Thus, Atreya Innovations and I both are successful sides of an evolutionary phase that helps us to rise and shine.

Author. Archana Amol Patil.
MSc (Biochemistry)
MSc (Dietetics, food service and management) PGDP – DDHN.
Certified Diabetic Educator. Certified Nutritionist.
Nutrition wellness coach, Atreya Innovations Pvt Ltd.

For regular updates, like and follow:

1. Ayurveda on Mobile

Available on iOS

Available on Android

2. Aarogya Darshika Report Card

3. Enhanced Battery Backup

Foundation Day’s Wishes and Announcements– from CEO’s desk

Dear Atreyians, Namaskar!

With best wishes and warm regards,

Dr. Aniruddha Joshi, CEO, Atreya Innovations

Rediscovering Ayurveda with Atreya innovations – My journey

From glorious past to bright future: Parag Kulkarni

An Evolution that leads towards progress.

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