Author: Parag Kulkarni
By Parag Kulkarni

Revolutionizing Our Product: A Look at the Latest Changes from Our CTO

Nadi Tarangini, Atreya Innovations’ flagship product, has received a great reception from practitioners from Ayurveda across India. It is the de-facto diagnostic instrument for many Ayurveda practitioners to reshape and enhance their practices. Atreya Innovations has been a pioneer and leader in the instrumentalization or digitalization of Ayurveda.

Nadi Tarangini has become a true success story in the world of Ayurveda. There are many reasons behind its success, but some of the most important include the ergonomic design of the product, its accuracy and repeatability in diagnostic analysis, and transformation of complex subjective domain knowledge into objective parameters. This is why it was honored with the esteemed “Product Design” accolade presented by Lexus Design.
Additionally, the detailed report card that comes with the product gives Ayurvedic practitioners great insight into their patients’ conditions, allowing for more targeted treatment plans. The instrument is also conveniently accessible and easy to use, further adding to its appeal.
All of these factors have helped reshape the way Ayurvedic practitioners approach their practice. With a more objective, trustworthy, and patient satisfaction-oriented approach, practitioners can now deliver even better results to their patients. We take great pride in hearing countless success stories from our customers who have used the Nadi Tarangini.

But we are not stopping here. With the same commitment to improving our offerings, we are thrilled to announce the launch of new products aimed at expanding our reach and introducing the benefits of digitalized Ayurveda to the world. Here is a sneak peak of our upcoming product launches.

1. Ayurveda on Mobile

Available on iOS

To support our large set of customers, we're proud to announce that we're launching the Nadi Tarangini app for iPhone users. We've heard the increasing demand from our domestic and international customers to be able to use the app on Apple devices, and we took their feedback very seriously.

Thanks to our team of developers and testers, we were able to create the Nadi Tarangini app for iOS in record time. Now, iPhone users can also unleash the benefits of Nadi Tarangini based modern Ayurvedic diagnostics.

Available on Android

While the Nadi Tarangini mobile app was available for Android devices, it was being circulated privately. We're happy to announce that we're launching the official mobile app for Android on the Play Store. Both versions of the mobile app are going to have many exciting features, such as auto-save that automatically saves all reports to the cloud database, upgraded APIs that make the app faster and more reliable, and an enhanced look and feel to make it more intuitive and user-friendly.

2. Aarogya Darshika Report Card

We’ve recently launched a simplified version of the report card called the “Aarogya Darshika.” This concise report card is in language that can be understood by anyone, making it insightful for amateurs. The report card has already created a lot of sensation amongst our customers, and the powers of such simple and insightful report cards are many.

Providing this report card to your patients/customers for a charge is proving to be a successful model in terms of both ROI and customer satisfaction. The report can be generated in English/ Hindi/Marathi on the fly, with support for more languages underway. It has an easy-to-read summary about Prakruti and Nadi-based Vikruti and recommends diet and lifestyle-related suggestions. It even recommends a detailed meal plan for an entire week!

3. Enhanced Battery Backup

We’ve upgraded the Nadi Tarangini hardware from Bluetooth Classic to Bluetooth Low Energy, which has improved the product’s battery life. This change doesn’t affect the accuracy or reliability of the product, but it significantly lowers the power consumption requirement of the device, making its battery last longer.

In conclusion, we want you to know that our journey to provide the very best products and services is far from over. We are continuously working on exciting modifications and upgrades to our offerings, and we always prioritize listening to the needs and desires of our customers. Our commitment to delivering world-class solutions that enhance your life and the lives of your customers remains unwavering. Thank you for choosing us, and we look forward to continuing to exceed your expectations.

Stay tuned for even more innovative solutions from Nadi Tarangini!

Parag Kulkarni,
M. Tech, IIT Bombay
Co-Founder and CTO,
Atreya Innovations Pvt Ltd.

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By Parag Kulkarni

From glorious past to bright future: Parag Kulkarni

A Brief Glance at Background

I finished my M.Tech from IIT Bombay in 2008 and immediately started my career with Juniper networks. During the course of 14 years, I had worked with many MNCs in various domains ranging from Networking, Semiconductors, Wireless communications etc. It gave me the opportunity to be part of software and hardware product development. In the year 2022 I was working with NXP and was handling a team of 10-15 engineers. I was looking after product development and its delivery to the customers. Very exciting times in terms of career progress and work satisfaction.

The Bug and Its Fix

During these years I got opportunities to work with many great minds across industry. I could see almost everywhere behind every great product, one of the great minds is from India. Which made me think we have such an amazing talent pool on one hand but then on other hand we hardly see any Indian products which are leading the international markets. This appeared quite odd and disturbing to me. This idea started to bug me more and more as I was making progress in my career.

As a friend from IIT days, I was in close touch with Aniruddha. I have seen the journey of Atreya Innovations since its inception to POC to productization. I was always amazed with the approach that Aniruddha took in the field of Ayurveda. The research publications made by him were not only insightful but also revolutionary. This was amazing for PhD and Postdoctoral topics. What made me glad is, this PhD work got converted into a product idea.

During one of our casual meetings at café, me and Aniruddha were discussing future plans of Atreya Innovations. The current state of the product and future potential appeared wonderful to me. It naturally came to my mind, why not join the mission and be the part of change that I want to see. Ofcourse, it was so easy to decide to break the comfort of a good paying MNC job and jump to a startup. More than that I was working at NXP for the last 10 years and the team was like family to me. This made it a bit harder at emotional level also.
After lots of rounds of discussion and brainstorming with Aniruddha I became more and more motivated and excited to make this decision and finally in April 2022 I left NXP to join Atreya Innovations and its mission 😊.

The First year

I joined Atreya Innovations as CTO in April 2022. The flagship product, Nadi Tarangini was already developed. The B2C offerings using Turyaa were in the process of development. TCS was already a COIN partner, and an exciting work was under discussion.
The engineering team was of just 2-3 people. The main challenge was to bring in focus in product development considering limited time and resources. 

When I left NXP, I was already managing a team thus have not done solid code development in the last few years. Considering limited resources, it was time to go to basics. I considered myself as one of the resources and started to do product development for the TCS project myself while guiding the rest team for our B2C product development. It was quite a learning curve to steer the wheel under these limitations and still be on time with respect to time to market.
I must say we did a great job, in 2-3 months of time, our MVP product for TCS was ready and we were in good shape to go ahead with the pilot project. It was a great success with the emergence of lots of opportunities. The Turyaa based offerings did also get launched in the market, and we stepped our first step in the market with that Product.
Nadi Tarangini was put on hold during pandemic years due to certain business and finance reasons. We took a cautious decision to revive the Product. It was a nightmare to revive it. The global supply chain was disturbed due to Pandemic. It was very hard to get required components in the desired time frame. To make matters worse we started to get affected by attrition. It was a struggle to find workarounds for issues that are beyond our control while making people not feel over stressed. Finally, against all odds we did it. The Nadi Tarangini was re-launched, and it became a huge success. It is so successful that Nadi Tarangini is currently our major source of revenue.

Future plans

I like to call ourselves a Technology company working in Ayurveda space. Ayurveda has always lacked touch of digitalization. As a domain of course Ayurveda is proven and self-sufficient, but I feel the touch of technology will revolutionize the last mile delivery of Ayurveda.

Today every person has convenient access to the internet via PC or mobile phone. Thus, re-shaping the Ayurveda knowledge base in the form of digital and modern technology, will immediately enable us to deliver Ayurveda to the last person in the remotest part of the world. Keeping this in mind we have a great product road map for the coming year.

  • Ashoka Platform

A scalable and modular state of the art platform that will enable B2B integrations. It is offered as Platform as Service. This B2B integration capability enables third parties to come up with their own Ayurveda based solutions without having to acquire any domain expert skills. The potential of this can be just imagined.

  • Wearable

This is close to my heart. The conventional wearable gadgets such as smart watches are very well accepted, however they are hardly ‘Smart’. Ayurveda has the core strength of predictive analysis. With the help of Wearable smart watches and our patented Nadi sensor, this power of Ayurveda can be easily brought to the benefit of the masses to give them insights into their health and wellbeing.

  • Ayurveda based Wellness ecosystem.

The Ayurveda platform and various diagnostic and wellness devices can create a very strong ecosystem where end users once associated with Atreya Innovations, irrespective of whether he/she is at home or workplace or public place, will always feel part of a larger mission that’s trying to keep them fit.

When I look at this journey of mine, I am very excited about the future and being part of this mission to make you healthier and happier!!

Author-  Parag Kulkarni,
M. Tech, IIT Bombay
Co-Founder and CTO,
Atreya Innovations Pvt Ltd.

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By Parag Kulkarni

Importance of Data in Ayurveda

Ayurveda is one of the oldest known medical systems in human history. Prediction and Prevention are the core strengths of Ayurveda which differentiates it from other streams of medical sciences such as Allopathy.
Ayurveda always emphasizes a personalized and holistic approach of diagnosis. Person needs to be benchmarked first (Prakruti). Later the current state of the person (Vikruti) is assessed by capturing various inputs such as Nadi (Pulse), Tongue, Face etc. The properties of these inputs are then linked to various tags (Guna, Dosha, Dhatu etc). The interdependence of these parameters in the context of that person (from benchmarked information) is then derived to conclude on the diagnostic part.

Ayurveda and Data Science .. a Perfect Marriage

Do the above ideas sound familiar? Welcome to the world of Machine learning and Artificial Intelligence!! On the face of it, this sounds bizarre. Why and how do these two uncorrelated fields go hand in hand? If you think carefully, Ayurveda based diagnosis is a data hungry process. 

In fact, I’d say the pioneers of Ayurveda were the best data scientists of all the time. They have monitored, assessed thousands of patients manually and established correlation with respect to the symptoms in their mind. This formed the base template of diagnosis. It got better and better over generations with more and more patient assessments. This is exactly what any machine algorithm does after digesting input data.
Now just imagine what can be achieved if this process of data analytics is implemented with the help of modern-day compute technologies and algorithms.
That’s what we are doing at Atreya Innovations Pvt Ltd. I am proud to say, we are pioneers and front runners when it comes to modernizing and digitizing the Ayurveda space with the help of data science.

Potential at a Glance …

Ancient knowledge of Ayurveda can be objectified and quantified with this data driven approach. There are great benefits of this step. Let’s have look at some of these,

  1. Technology adaptation of Ayurveda will make last mile delivery possible, thus benefiting the last person in the remotest corner of the world.
  2. Other streams of medical sciences such as allelopathy will become more complimentary and not competitive methods of diagnostics. 
  3. Open new avenues of Research and Innovative product/service ideas.

Exciting Time is Here!!

We have witnessed many technology revolutions brought by Data science in the last decade. It has transformed our life. I strongly feel Ayurveda is just the next natural candidate awaiting for this transformation with the help of data science. Once achieved, the Ayurveda story will be rewritten in modern day language and that will take Ayurveda to the world stage.

We, at Atreya Innovations Pvt Ltd are committed to this transformation of Ayurveda and help it achieve the much deserved recognition at the world forum!!

Author- Parag Kulkarni,
M. Tech, IIT Bombay
Co-Founder and CTO,
Atreya Innovations Pvt Ltd.

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Festive wishes: Makar Sankranti- Starting on a “Sweet note”

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